The Canadian Story: Designed Since 1945
There is something fitting about a heritage appliance brand launching a retro-inspired collection. Salton has been making kitchen appliances for Canadians since 1945—long enough to have genuine retro credentials, and experienced enough to know what retro should mean in a modern context.
NuRetro is not a nostalgia project. It is the natural evolution of a company that has spent eighty years thinking about how Canadians live in their kitchens.
Eighty Years in the Canadian Kitchen
Salton was founded at a time when the electric kitchen appliance was itself a relatively new idea. The postwar period established the small appliance as a household staple—the toaster, the kettle, the percolator—and Canadian households were building kitchens that reflected a new era of domestic optimism.
Through the decades that followed, Salton grew as Canadian kitchens evolved. The brand has navigated every shift in cooking culture, technology, and design that has passed through the North American kitchen. Companies that have survived in consumer appliances for eight decades understood early that a kitchen appliance is not just a tool. It is part of how people feel about their homes.
Why Design in Canada?
NuRetro was designed in Canada because that is where Salton’s design instincts live. Canadian design has a specific character that does not always get the international recognition it deserves: an emphasis on quality and durability, an appreciation for honest construction, and an aesthetic that tends toward warmth and livability over showmanship.
Those instincts show up in NuRetro. The colorways—Metallic Silver, Space Cherry, Midnight Black—are rich and considered rather than decorative. The digital functionality is genuinely useful rather than performative. The design reads as timeless rather than trendy.
The Decision to Build NuRetro
The gap NuRetro was built to fill is one Salton observed over several years. The retro appliance category was growing, but it served two audiences without fully serving either: premium buyers who could afford Smeg and luxury alternatives, and budget buyers who settled for design approximations. The middle—people who wanted genuinely beautiful, genuinely functional appliances without the four-figure price tag—was underserved.
Eighty years of manufacturing knowledge and a Canadian design team produced NuRetro’s answer: a fully coordinated collection across three colorways and multiple product categories, between $99 and $299 per piece, with a bundle offer for those building a complete kitchen and an extended warranty for direct customers. Not a budget product in retro clothing. A real design object, designed to last, at a price that is accessible.
Since 1945, Salton has believed that a beautiful kitchen should not require a luxury budget. NuRetro is what that belief looks like in 2026. Preorders open now at Salton.com. Ships August 10.
